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Do you need a call to action in your blog or does passive blogging get you leads?

beggingMany people find agents to be pushy and aggressive. In some cases I agree, they are right, but there are plenty of agents like myself that prefer to let the business find me rather than trying to be in your face about it. I do door knock, but I rarely talk real estate when I do, I try to find out what their concerns are about the neighborhood.

But, what about blogging, I was told for years that if you print a post card, a flyer, and a radio ad, you better have a call to action at the end or they will never call you! Well, if you read my posts a lot of times I don’t have that call to action and you know what? I still get calls!

Why do I think this is?

Because I try to write my posts like I’m talking to someone. Heck, in reality I really am talking to someone when I do my posts. (You can read about that here.) But, I am more passive about real estate. I talk about my family, the business and just my general knowledge of the area, and because of that I’m told by many clients that call me that they decided to use me because I was knowledgeable and wasn’t pushy about real estate at all, I was just a regular guy that they felt they could hang out with.

Ask your friends to read you blog. Ask them to tell you if they feel you are the same person online as you are offline, if they say “NO” then time to reconsider how you are writing your blog posts. Now, if your online presence is nothing like you in real life and you are getting tons of leads from it, ignore me and keep doing what you are doing, because lead generation is what your blog should really be about.

It doesn’t matter the topic in blogging and social media, it is more about the outcome!

Call to Action

Now that you have finished reading this post and loved it, please send me a referral ASAP. Send it before October 1st and I’ll send you a Cheese Cake upon closing along with your referral fee! (I just had to put a call to action at the end, just to see who would catch it.)



Twitter Bird by Janko.


Todd Clark (Broker/Owner)
The Friendly Home Team
Realty Pro, Oregon LLC
Todd@IFoundYourNewHome.com
Phone: (503)524-9494
Fax: (503)746-9573

 

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 I am a licensed Realtor who specializes in Washington County, Oregon and also work in both Clackamas and Multnomah Counties including the cities of Aloha, Beaverton, Canby, Clackamas, Gladstone, Gresham, Happy Valley, Hillsboro, Milwaukie, Oregon City, Sherwood and Tigard. All information contained in these posts are copyrighted and cannot be used without prior written approval authorization from the author me Todd Clark. If you are looking for an outstanding agent please give me a call I would love to help you with all your real estate needs.

 

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Comment balloon 47 commentsThe Friendly Home Team • August 30 2009 07:54PM

Comments

Hi Todd- I have a friend who would love to move back to Oregon, but she bought her home, in Las Vegas, at the height of the market and can't afford to sell.  If the LV market ever comes back, I may have a referral for you.  Keep one cheesecake in the freezer ;-)

Posted by Marilyn Katz, ABR, e-PRO - WestportCTProperties.com (Berkshire Hathaway HomeServices New England Properties) over 8 years ago

Good advise; I am looking for ways to be original too.

Posted by Cynthia Smitherman, DESIGNATED BROKER, ABR, GRI, REALTOR REALTIST (Exit Realty Gainey Ranch) over 8 years ago

It just isn't in me to follow some of the "salesy" ways of doing business.  If I'm not able to be myself, I wouldn't want to stick with it.  I wish I knew someone to refer to you.  I love cheesecake!!  Great idea, btw.

Posted by Stacie Colclasure, Realtor, Bethalto, IL (Gateway Holding and Referral Company) over 8 years ago

Todd, The end result is what matters but I agree that you have to be yourself when blogging. Todd Clark is synonymous to Beaverton so if I ever have that referral it's coming your way, but I don't need the cheesecake..I would want it but I definitely don't need it!!

Posted by Barb Szabo, CRS, E-pro Realtor, Cleveland Ohio Homes (RE/MAX Trinity Brecksville Ohio) over 8 years ago

Todd

Like Stacie, I would welcome some cheesecake. The mental image is branded into my brain....so you can be sure of a referral from central Texas when the chance comes.

Posted by Trey Thurmond, College Station , Texas Homes (BCR Realtors) over 8 years ago

Todd:

No body caught the call to action:  Too busy talking on a cell, checking voicemail, email, snail mail, text messages, Facebook, Twitter....and answering the door to see if it was you ...with a cheesecake in hand.

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) over 8 years ago

Todd, Now that is a great question. One I must ponder!
Make this a great week!
Paul

Posted by Paul S. Henderson, REALTOR®,CRS,, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Professionals.) over 8 years ago

Todd,

I think that Oregonians in general don't like the pushy hard-sell approach.  We're just too laid back! I would rather be a local-area knowledge resource for potential clients and not lumped in with the door-to-door cleaning supply salesperson.

So, you want to have a cheesecake throw down? ;-)

Posted by Marcy Eastham (Town & Country Realty Corvallis Oregon) over 8 years ago

Now, I don't think that a call to action has to be pushy and hard-sell!  When I write my conversational posts I just add at the end a little something like - "...so don't hesitate to give me a call if you would like to take advantage of the..." 

Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) over 8 years ago

Now, I don't think that a call to action has to be pushy and hard-sell!  When I write my conversational posts I just add at the end a little something like - "...so don't hesitate to give me a call if you would like to take advantage of the..." 

Posted by Janna Scharf, Coeur d'Alene Idaho Real Estate Expert (Keller Williams Realty Coeur d'Alene) over 8 years ago

TC - I dont have a referral for you yet, but I did talk with Jason Crouch last week and I believe he had a referral for you. Does that count? Its a referral by association.

Posted by John Cannata, Texas Home Mortgage - Purchase or Refinance (214-728-0449 http://TexasLoanGuy.com) over 8 years ago

I'd be willing to split a cheescake 8 or 10 ways with you guys! Thanks Todd!

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (PK Real Estate Utah South) over 8 years ago

This is a good question. I think it's really essential to have a call to action on the site, but agree that you don't need it on every post. Especially if you talk about a variety of subjects (it'd be hard to put a call to action on a post about your family at a local event!).

Posted by Rich Rogala, Real Estate Marketing Coach (Consistent Clients) over 8 years ago

Glad some of you got my call to action there and no just because someone you know is sending me a referral that doesn't mean I'm sending you a cheesecake. (you will have to share with the person that send the referral)

Todd Clark - www.LivingBeaverton.com

Posted by The Friendly Home Team, Brokers - Oregon / SW Washington Real Estate (Realty Pro Oregon, LLC) over 8 years ago

I'll tell you what...you send me one and I will send you one back. Good info!

Posted by Janice MacMillan, Associate Broker (ERA Joyner Realty) over 8 years ago

Interesting Todd,

I do believe in a call to action, but more so I believe in encouraging engagement in posts....asking people for their feedback, being transparent, being approachable....being "REAL".

YOu certainly are real and that is most likely why your business is busy:)

 

**THIS POST IS FEATURED IN THE E-PRO INTERNET TECHNOLOGY GROUP**

Posted by Rebecca Levinson, Real Estate Marketing and Online Advertising Consultant (Real Skillz-Clear Marketing for Your Real Estate Vision) over 8 years ago

I am...

The same except for one thing. That thing is private :)

And you know, when I scare people when I show up armed :)

TLW...ROAR!

Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) almost 8 years ago

Todd, Thanks for the post. I would love the Cheesecake but I do not know anyone who wants to move to your area. Congrats on your Million.

Posted by Gita Bantwal, REALTOR,ABR,CRS,SRES,GRI - Bucks County & Philadel (RE/MAX Centre Realtors) almost 8 years ago

I can't stand pusy people period! Cheesecake sounds like a great incentive!

Posted by Pam Turner, REALTOR®, e-PRO®, SFR (Century 21 Belk Realtors Dalton GA) almost 8 years ago

I think I am going to have my friends read my posts to see if I am the same person on and offline. Congrats on your milestone - well deserved!!!

Posted by Betsy Schuman Dodek, SearchPotomacHomes.com (Washington Fine Properties - Washington DC Area Real Estate) almost 8 years ago

I am now prospecting for someone that wants to move to Beaverton, Oregon so I can claim MY Cheese Cake.

Thank you

Posted by Scott Baker, Realtor Homes for Sale in Cincinnati, West Chester, Mason, OH Area (www.eHomeReports.com Coldwell Banker West Shell) almost 8 years ago

Conversational, eh? I'll have to see if I come across like that in my posts, Todd. Very insightful.

I don't know of anyone moving to Oregon...and I definitely don't need the cheesecake. But a great call to action nonetheless.

Posted by William James Walton Sr., Greater Waterbury Real Estate (WEICHERT, REALTORS® - Briotti Group) almost 8 years ago

Sorry. I just don't know anyone moving to Beaverton. But, you do make it sound like a nice place.

Posted by Gregory Bain, For Homes on the Jersey Shore (Mezzina Real Estate & Insurance) almost 8 years ago

Todd,

As far as I'm concerned you cover the entire state of Oregon. However, So far, I haven't run into anyone enroute to Oregon from Ontario, but, when I do.....

 

Brian

Posted by Brian Madigan, LL.B., Broker (RE/MAX West Realty Inc., Brokerage (Toronto)) almost 8 years ago

Todd - I have to agree with you on that - what you write has to come from the heart!

Posted by Barbara-Jo Roberts Berberi, MA, PSA, TRC - Greater Clearwater Florida Residential Real Estate Professional, Palm Harbor, Dunedin, Clearwater, Safety Harbor (Charles Rutenberg Realty) almost 8 years ago

Todd - great point. Pushy sales person always do not make it to my list to do business with. Being passive is great that you will only attract clients that is ready to do business with you and hence saving you time trying to get them as your client.

Posted by Mike Yeo (3:16 team REALTY) almost 8 years ago

Todd - Great post. I really need to get more involved and start to blog more often.

Posted by Robert Schwabe, Orange Park Real Estate (EXP Realty) almost 8 years ago

Todd, it has been enjoyable going back into your old post to see if what you say rings true. Yesterday, April 27th, 2010 I listed two properties that are short sales becuase I blogged information about this topic consistently. One of the listings when they called repeated the keyword phrase, aree you Joe Pryor the short sale specialist from Edmond, Oklahoma. Then said they clicked through and read the blogs about it. This has been the story for awhile.

Posted by Joe Pryor, REALTOR® - Oklahoma Investment Properties (The Virtual Real Estate Team) almost 8 years ago

You are what I am trying to be-I never have and never will be pushy, lately seems I have a knack for acquiring buyers at interview when they are talking to 3 agents or more. It works.

Posted by Corinne Guest, Managing Broker, The Best in Buyer Representation (Barrington Realty Company) almost 8 years ago

Todd I agree that you need to be yourself when blogging. At first I didn't get it but then a friend of mine who is very successful said to me "Find your voice?" took a while before I got it but after writing for a while I understood. People want to connect, build relationships and work with me because after reading my blogs they get a sense of who I am and when I show up I'm the same person. Easy going, relaxed, down to earth and professional. Great post!

Posted by Lydia Puller, Realtor, Homes for Sale in San Francisco, Marin & East Bay (Vanguard Properties) almost 8 years ago

Todd: I don't usually put a call to action on my blog posts. I prefer to win consumers over with the information I provide. However, I do include a call to action on my monthly newsletters because those are more of a marketing piece.

Posted by Michelle Minch, Home Staging Los Angeles and Pasadena, CA (Moving Mountains Design Home Staging, Pasadena, CA) almost 8 years ago

It seems today is the Official Todd Clark Day!  Congrats Todd on your AR milestone!  I prefer passive blogging becuase it works for me, but that doesn't mean aggressive blogging doesn't work for others.

Posted by Home Design, Home Design and Real Estate almost 8 years ago

Great post Todd; I don't usually put a call to action in the blogs but in the rest of my marketing pieces; I may need to rethink...

Posted by Bill Swanson (CBSHOME Real Estate) almost 8 years ago

I agree. Pushy does not work on me so why would it work with anyone else?

Posted by Mark Brian, Anderson SC Realtor (Silver Star Real Estate LLC) almost 8 years ago

Great tip about having friends and family read your blog. I will take that call to action!

Posted by Nicholas Goraczkowski, Your Mortgage Resource - (720) 83-RATES almost 8 years ago

Just checking to see how many cheesecakes you had to send out.

Was that October 2009 or 2010?

Margaret

Posted by Margaret Rome, Baltimore Maryland, Sell Your Home With Margaret Rome ( HomeRome Realty 410-530-2400) almost 8 years ago

I put the "call to action" in the same category as the sales scripts- I don't use either except MAYBE very low key- links at the end of the blog that say "search homes for sale in  Payson"- something like that. If people want to call or email me they WILL, and they DO.

Posted by Leslie Prest, Owner, Assoc. Broker, Prest Realty, Payson, (Leslie Prest, Prest Realty, Sales and Rentals in Payson, AZ) almost 8 years ago

Great tips. Call to Action is a must, as long as kept under control :)

Posted by William Smith (REO Blue Book) almost 8 years ago

I don't like pushy. Most of my blogs are devoid of any calls to action - I do get clients, but the question is whether I should be adding them in...

Posted by Ruthmarie Hicks (Keller Williams NY Realty - 120 Bloomingdale Road #101, White Plains NY 10605) almost 8 years ago

Todd great post. I too hate pushy sales so I try to sell on experience and offer to follow-up if have more questions. I leave one message if they haven't contact me within 24 hrs of the meeting then move on.

If market improves here more up than down I may have one for you. What flavor of cheesecake is it?

Posted by George Wilson (Lincolnton, NC) almost 8 years ago

Great post! I think if you are not always in people's faces to sell them something they will be more comfortable with you and seek out your help. Good content is the key!

Posted by Chris Hein, San Diego Real Estate (Keller Williams Realty) almost 8 years ago

While it may work for you - it is dangerous advice because it flies in the face of every single piece of landing page optimization and psychological research out there. If someone finds you in a search related to real estate, they ae looking for particular pieces of information related to that search - they are looking to act on that search - and they don't want to have to look around a page to find where it is they have to act. Consider that only 28% of all attention on a page is given to content below the fold, 52% of all clicks on any given page are on specific graphical call to actions within the first quarter of any page and that pages with more specific action items tend to have a lower bounce rate and a higher page view rate, you start to understand my point. To test this for yourself, try a CTA and then install a tool like CrazyEgg or VisiStat that track on page clicks and visually represent user attention. I guarantee, whatever result you are having now, you will multiply.

Posted by Nick Cammarata (Sacrilicious Marketing) almost 8 years ago

Todd: That's a good point. I think I fall down on the job here. Boy, look what a million points does. Your blogs are all featured today!

Posted by Paul McFadden, Pest Control, Seattle, WA. (Paratex) almost 8 years ago

Gulp .... you've been nice enough to stop by my blog recently and are you trying to tell me something?  Gulp .... I think a call to action is good.  A beating on the head is not good.  Arrogance is not good.  I am better than everybody & I sell the most is not good.

Posted by Lyn Sims, Schaumburg IL Area Real Estate (RE/MAX Suburban) almost 8 years ago

First of all congrats on your million points.  Todd, I'm going to try to find you a referral because I really love cheesecake, but if you send me a referral to my are in the Chicago Northwest Suburbs, I will send you a cheese pizza from Lou Malnates!

Posted by Judy Greenberg, Coldwell Banker - Buffalo Grove - Long Grove Homes (Coldwell Banker Long Grove) almost 8 years ago

I try to walk the line between a call to action and being too salesy.  I don't want to be too pushy, but I also believe you need to ask.

Posted by Christine Donovan, Broker/Attorney 714-319-9751 DRE01267479 - Costa M (Donovan Blatt Realty) almost 8 years ago

Every once in a while I throw a call to action out online and it does get a reaction.

Posted by Mike Wong, Realtor: Commercial, Residential, Leasing, Invest (Keller Williams Realty Southwest) almost 8 years ago

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