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If you think buyers are liars, then why do you keep asking for my feedback?

Buyers are LiarsI admit it, when I list a home, I ask for feedback, I hope it is honest, but I tell every seller to take the feedback with a grain of salt. In every feedback there is a glimmer of truth, but you have to seek it out and most sellers and their agents can't do that.

The key to being a good listing agent is to read between the lines, to find out the truth, what ever it may be. You see, most buyers won't tell a seller the truth as they don't want to hurt people's feelings, well, that is unless they are thinking about putting in an offer. (At least that is my experience.) If a buyer puts a negative spin on the home, alot of times they are trying to get the seller to discount their price.

But, if you read comments like, "It just wasn't the home for them", then it 99.9% of the time is true, it just wasn't the home for them. There maybe other reasons, but no matter what the comment reads, you aren't going to get that buyer to buy your home.

Now, why did I write this post? Because I got a call from an agent that had a home on the market 159 days and I'm guessing has a 180 day listing. He said, "I read your comments from your buyers, but what is the real reason you don't think your buyers liked the home? You know buyers are liars as much as I do."

Well, I let him in on a little secret, he is right! There were other reasons the buyers didn't like the home. There were reasons that the home won't sell in the remaining 21 days that he has it listed, but guess what? If he hasn't figured out what those reasons are, then, just like my buyers that you called liars, I'm going to lie to you also and tell you that the reasons they gave are the reasons they didn't buy it.

WHY WOULD I DO THAT? Because in 21 days, I'm going to send a letter to your client on the day it expires and the truth why it didn't sell will be revealed. Hopefully, when they realize that buyers aren't liars and the truth was there the whole time. They can, with my help, get it sold quickly!

 

Respect Realty LLC (Expect More)

 

At Respect Realty, LLC our agents believe in 100% dedication to client satisfaction.  We specialize in property and land acquisition around the Portland Metro and Vancouver, WA area. We delight in working with first time home buyers and sellers to guide them from start to finish. Our doors are always open and we are always happy to assist you with your real estate questions.

 

Reach out today, we look forward to talking with you!

 

Todd Clark and Seraina Aguayo (Owners of Respect Realty)

Respect Realty LLC (Expect More)

(503)564-3130

info@RespectRealtyNW.com

www.RespectRealtyNW.com

 

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Comment balloon 13 commentsRespect Realty LLC • November 24 2009 12:17PM

Comments

And Todd gets the last laugh, LOL! Expireds are a great niche, we certainly have made a living from expireds. Katerina

Posted by Katerina Gasset, Get It Done For Me Virtual Services (Get It Done For Me Virtual Services ) about 10 years ago

Todd,  Interesting thought.  Up until now, I call expired listings.  I hadn't even thought of sending them a letter.  I guess that's why being new is so challenging because I learn so much every day.  Thank you.

Posted by Gary Swanson (Century 21 Harris & Taylor) about 10 years ago

We need to show our cliens a little respect!  They usually aren't liars if we just listen right

Posted by Art Marine, Loans that Fit your Life (Mortgage Solutions Financial) about 10 years ago

I dont' subscribe to the "buyers are liars" way of thinking at all. I find that if you present the truth you will receive the truth in return.

Posted by Barb Szabo, CRS, E-pro Realtor, Cleveland Ohio Homes (RE/MAX Trinity Brecksville Ohio) about 10 years ago

Todd, In 21 days, this will be a case of 'the truth hurts' for the former listing agent. Thanks for the great read today!

Posted by Wanda Kubat-Nerdin - Wanda Can!, So Utah Residential, Referral & Relocation REALTOR (Prado Real Estate South) about 10 years ago

Todd - That phraseology will bite most agents in the butt when they use it. Good tactic on gaining a new client.

Sometimes the second time is a charm.

Posted by Claude Cross, Charlotte NC Homes For Sale (Homes By Cross, Inc. ) about 10 years ago

Todd,

It's interesting!

Did you just explain that an agent reached out to you and you're going to use that to steal his client?

"In every feedback there is a glimmer of truth, but you have to seek it out and most sellers and their agents can't do that."  I'm not so sure there is any truth in most feed back.

"You see, most buyers won't tell a seller the truth as they don't want to hurt people's feelings, well, that is unless they are thinking about putting in an offer. (At least that is my experience.) If a buyer puts a negative spin on the home, a lot of times they are trying to get the seller to discount their price."  This is insightful! I discount all positive feed back from consumers, people don't complain unless they see themselves in the property. I don't think most are shrewd enough to be negotiating on a comment card.

Personally, I want to know who's showing the property. If not the agent the office, because there reputation will tell me allot. Staging is great, but your MLS presentation has to attract the right agents and their buyers, before they see the property.

Very though provoking. The key to every thing is listening! Reporting and interpreting to your client may well triumph the competition.

Bill

Posted by William J. Archambault, Jr. (The Real Estate Investment Institute ) about 10 years ago

Hi Todd!
I got lambasted one time in the Rain when I said that I intentionally will not tell an agent what price I think he/she should be at, what he/she should do to sell the home, what is wrong with the home, etc.  Why would I not only do his/her work for him, but let him/her make me the bad guy by saying this is what Paula thinks?  If a listing agent can't defend the price and be proud in the knowledge that he/she did everything in his power to maximize the dollar the seller is going to get, then they shouldn't be listing property!

Paula

Posted by Paula Swayne, Realtor-Land Park, East Sac & Curtis Park -Dunniga (Dunnigan, Realtors, Sacramento (916) 425-9715) about 10 years ago

Hi Todd,

love it.  Let us know when you get that listing.

Paula,

sounds like an idiot!

Posted by Angelia Garcia (Pure Realtors) about 10 years ago

Hi Todd,

I have never understood the line that buyers are liars.  That sounds so .... condescending.  Why would an agent even make that statement is beyond me. 

Hope you get the listing when it expires!!!!!!!   

Posted by 1~Judi Barrett, BS Ed, Integrity Real Estate Services -IDABEL OK (Integrity Real Estate Services 118 SE AVE N, Idabel, OK 74745) about 10 years ago

The only true aspect of the all buyer and sellers are liars adage is the part that applies to their tendency to actually agree to the very course of action they previously swore up and down they would not do or accept.

 

It really speaks to the tendency people have to surprise us....or even themselves.

Posted by Jim Hale, Eugene Oregon's Best Home Search Website (ACTIONAGENTS.NET) about 10 years ago

Hi Todd,

 

I really enjoyed reading this post, and the one above it, about ActiveRain.  That is a very intriguing concept about going back after the listing expires and tell them what you think the sellers need to do to sell the house.  Thanks for sharing!

Posted by Melissa Brown, Realtor - South Charlotte NC Homes for Sale (Helen Adams Realty) about 10 years ago

More and more often Liars are getting caught out.  Whether it be Buyers who think they are "sophisticated" or Buyer Agents who think that law enforcement will never catch them at their game of fraud - slowly but surely these folks are being eliminated from the real estate equation....

Posted by Tony and Suzanne Marriott, Associate Brokers, Haven Express @ Keller Williams Arizona Realty (Serving the Greater Phoenix and Scottsdale Metropolitan Area) over 9 years ago

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