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You are so ugly that you would need to tie a steak around your neck, just to get the dog to play with you!

Well I'm starting to see more and more of these homes coming on the market. So what are these sellers doing to sell their ugly homes?


You got it! Wrapping a steak around the homes neck, so buyers and agents will even look at them.

I've seen it all now, I think? From free satellite for a year, 1 year's HOA paid, willing to pay for a 3-2-1 buy down, and even the pay the buyers closing costs up to 4%. These are just the steaks for the buyers.

The buyer's agents are getting free trips, cars and even 5% BAC, but we still hear that it is the price that sells the home. Are we still sure of that anymore? It could be, to some buyer, just the amount of the monthly payments could make it interesting.

So do you use a steak to get buyers to look at your listings?

Respect Realty LLC (Expect More)


At Respect Realty, LLC our agents believe in 100% dedication to client satisfaction.  We specialize in property and land acquisition around the Portland Metro and Vancouver, WA area. We delight in working with first time home buyers and sellers to guide them from start to finish. Our doors are always open and we are always happy to assist you with your real estate questions.


Reach out today, we look forward to talking with you!


Todd Clark and Seraina Aguayo (Owners of Respect Realty)

Respect Realty LLC (Expect More)



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Comment balloon 10 commentsRespect Realty LLC • July 27 2007 12:32AM


I think at the end of the day it still is a low competitive price that will sell a home.
Posted by Bob & Carolin Benjamin, East Phoenix Arizona Homes (Benjamin Realty LLC) over 11 years ago
I'd have to agree. The bonuses are nice, but if it's not priced right, I couldn't sell it to my client as anything other than what it is.
Posted by Andrew Trevino, Wilkes-Barre Homes For Sale (ADT Real Estate) over 11 years ago
I agree - it's pric e that's king.  However, I know that some agents do look for that sort of thing. 
Posted by Marlene Bridges, Laguna Homes|Laguna Condos|Laguna Real Estate (Village Real Estate Services, Inc.) over 11 years ago
The price is important but if you have to ugly houses same price, one with a compelling bonus then you can guess which one will sell. The sellers are thinking out of the box. 
Posted by Todd and Danielle Millar, Sixteen years of excellence! (Glenn Simon Inc.) over 11 years ago

Nope, no steak but I do promote price reductions and sizzle.  I think these incentives are silly, most are motivated to sell anyway and if they are doing what they are supposed to do they will do what's best for the buyer, not the selling agent.

Ray Perry
I Sell Lake County
707-277-9255 Ext 101 Office
707-277-7840 Fax
707-245-8376 Cell

Posted by Ray Perry, Realtor, CRS, GRI, e-PRO (CENTURY 21 The Neil Company Real Estate) over 11 years ago

I personally do not even consider the "bonuses" unless that is what the client wants to purchase.  I am even bad about finding out what the listing agent listed the house for percentage wise until closing (and sometimes I am sadly suprised!), HOWEVER, I would't be against a receiving a bonus, but I cannot with a good conscience push a client in one way or the other for my personal advantage.  Good post though because that is what the industry is coming to extra incentives.  Instead, they should simply be realistic and make the price right and it'll sell.


Posted by Sondra Sheckler Realtor,ABR,SRES,Historic Home Specialst (Coldwell Banker, Award Of Excellence & Million $$ Producer) over 11 years ago
I think a house will sell if priced right for the conditions. But I stress "for the conditions". By the way, the steak looks delicious!!
Posted by DDR Realty, Orange County NY (DDR Realty) over 11 years ago

Bob or Caroline - I agree, price should be what sells the house. But, I just talked to an agent that won't even show a home if the co-op is less than 2.5%. I disagree and look for homes first, then after the offer is put in I find out what the agent is offering.

Andrew - Sometimes the bonuses to the buyers may sway them in to buying the property, even though it may not be really the best choice for them.

Marlene - Yes it is sad that agents do look at that before showing a home.

Todd or Danielle - It is usually the listing agent that is thinking outside the box and suggesting these offers to buyers and other agents. I just heard a FSBO had a Jag parked in the garage and they say on their sign that if you buy this house you get the Jag, since I'm not paying a Realtor his fee.

Ray - Some of these incentives do actually help some first time home buyers that don't have closing costs or need some help in the first couple years. But, I do agree the offers to the other agents are stupid.

Sondra - I'm glad you another one that doesn't really care what the bonuses are. We are here to find the perfect home for our clients and if that means getting paid less everyonce in awhile, so be it. I did have one difficult client that I had a buyers agreement with that said he would pay me 3% of the home purchase price minus the BAC. (YES HE WAS THAT DIFFICULT!) He knew he was difficult and signed it and paid me the extra money when we found his perfect home that happened to only pay 2%.

Derrick - I agree with pricing a home correctly, but you do see how offering to pay a buyers closing costs right in the listing may attract a few more potential buyers. The offers the the selling agents is the one I have a little problem with.



Posted by Respect Realty LLC, Brokers - Oregon / SW Washington Real Estate (Respect Realty LLC) over 11 years ago


We are seeing something similar only it's coming from Builder's.

Not only are they throwing out the enticement tactics they have hired people to stand on street corners and wave down the passing cars.

I guess just planting a sign on Saturdays ain't working for them :)


Posted by "The Lovely Wife" (Broker Bryantnulls Wife) The One And Only TLW. (President-Tutas Towne Realty, Inc.) over 11 years ago
TLW -I think that is a great idea. I have been considering that with my kids for awhile now. Of course I wasn't going to have them stand on the corner, I was thinking in the middle of the intersection during rush hour. hmmmm, maybe I better re-think that idea. They are great little tax deductions. - lol
Posted by Respect Realty LLC, Brokers - Oregon / SW Washington Real Estate (Respect Realty LLC) over 11 years ago

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