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Don’t lie to your clients!

Photo courtesy of spleneticOne of the biggest mistakes most agents do is they lie to their potential clients right from the beginning. They meet someone, make promises, and set up expectations that they can't possible keep up with.

One of my favorite questions from potential buyers and sellers is, "Should I wait about six months and see what happens?" Most agents tell their clients that if they had a crystal ball, they would tell them, but their opinion is that they should buy or sell now, because you don't know what the future will bring. Give your clients the facts and let them decide for themselves. If you tell them what to do, you may be setting yourself up for a lawsuit.

I tell my clients, "If I owned a crystal ball, I wouldn't be standing here because I would be at the lottery counter buying tickets!" Don't set yourself up by promising your clients things you can't possibly deliver on. I say, under promise and over deliver is the way to true success and client happiness.


Respect Realty LLC (Expect More)


At Respect Realty, LLC our agents believe in 100% dedication to client satisfaction.  We specialize in property and land acquisition around the Portland Metro and Vancouver, WA area. We delight in working with first time home buyers and sellers to guide them from start to finish. Our doors are always open and we are always happy to assist you with your real estate questions.


Reach out today, we look forward to talking with you!


Todd Clark and Seraina Aguayo (Owners of Respect Realty)

Respect Realty LLC (Expect More)



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Comment balloon 15 commentsRespect Realty LLC • January 18 2009 01:12PM


Great Blog, with a great point!  Promising something you can not follow through with or that is beyond your control is a very bad idea.  It just sets you up to look bad if it does not play out as you promised it would. 

Posted by Carol Swain, Realtor, Bucks County, Pa (Keller Williams Real Estate) over 10 years ago

Todd, great post.  Only yesterday we had a meeting with some potential clients who asked similiar about buying.  While we could have made an easy sale it was not the right time for them (engaged) thus we built a plan to keep abreast of a certain price range, got them pre-qual'd and ready for June when they get married.

Posted by Tim and Pam Cash, Real Estate Professionals - Clarksville TN (Crye-Leike (Sango)) over 10 years ago

Hi Todd... Great advice.  I use the crystal ball analogy at least once or twice a day!

Posted by Steve Shatsky over 10 years ago


If a Realtor can't deliver it will catch up with them sooner or later.


Posted by Tom Braatz Waukesha County Real Estate 262-377-1459, Waukesha County Realtor Real Estate agent. SOLD! (Coldwell Banker) over 10 years ago

Todd, I don't make a practice of lying to my clients or potential clients. Like Tim & Pam, I tell them the truth and hope that they will choose me when they are ready.

Posted by Maria Morton, Kansas City Real Estate 816-560-3758 (Chartwell Kansas City Realty) over 10 years ago

Todd, Another great post from your stockpile of great posts. Words to live by...

Posted by Paul S. Henderson, REALTOR®, CRS, Tacoma Washington Agent/Broker & Market Authority! (RE/MAX Northwest.) over 10 years ago

Todd, I try not to overdo it when I'm setting their expactations.  Like, who knows?

Posted by Patricia Kennedy, Home in the Capital (RLAH Real Estate) over 10 years ago

Todd, so true! I think that you need to be upfront and not sugar coat it to get what you want.  It is about the client and truly representing them and their best interests.

Posted by Thea Byrnes, Just Tickled Pink (BeYoutiful HS) over 10 years ago

Give your clients the facts and let them decide for themselves.

Todd- Good advice.  Given the same set of facts, what's right for one client may not be right for another.  Ultimately, it should be their decision.

Posted by Marilyn Katz, ABR, e-PRO - (Berkshire Hathaway HomeServices New England Properties) over 10 years ago

What I've found is that lying is not a one-time occurance. People lie as a habit, wether it is a small or big habit.  Those that lie, it seems to me, can't help it. I'm not saying they have an excuse. I'm saying once they start ... good luck stopping and good luck having someone believe them. Agents can do this too when working with clients. The client might not know though.

Posted by Stephen Kappre, Helping You Home (KW Hometown) over 10 years ago

Tru dat!  I think that you have to build your business on referrals for life.  Therefore, we always need to act in the CLIENT'S BEST INTERESTs, if we're going to serve OUR BEST INTERESTS.

Posted by Larry Bettag, Vice-President of National Production (Cherry Creek Mortgage Illinois Residential Mortgage License LMB #0005759 Cherry Creek Mortgage NMLS #: 3001) over 10 years ago


Good advice!!! And I'm not going to lie to you...I'm still mourning the Eagles loss!!! Thanks,   Fran

Posted by Fran Gaspari, "The Title Man" - Title Insurance - PA & NJ (Patriot Land Transfer, Inc.) over 10 years ago

Todd, I agree whole heartedly. And, I have an email to send. Thanks for the reminder. Oops.

Later in the rain~Deb

Posted by Deb Brooks (Brooks Prime Properties Wichita Falls Texas) over 10 years ago

I say, under promise and over deliver is the way to true success and client happiness.

Amen to that.  You will have a long, highly successful career with that approach.

Posted by Bruce Brockmeier, Coached By Crouch (Internet Marketing Consultant to REALTORS®) over 10 years ago

some times the truth hurts...but its easier to remember the truth then it is to remember something you made up......

Posted by Zane Coffin, (Geneva Ohio Real Estate Agent) (Century-21 Homestar) over 10 years ago

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